Online booking opens up a world of possibilities for running online promotions. If you aren’t already running online bookings – why not?
Salons can boost online bookings in spring and summer by running seasonal promotions, updating social media content, and making online booking quick and easy. Demand often increases around holidays, weddings, and summer events, so targeted offers and reminder campaigns can help fill appointment gaps faster. Seasonal marketing and simple booking systems usually have the biggest impact on booking growth.
Online booking opens up a world of possibilities for running online promotions. If you aren’t already running online bookings – why not? Online booking systems can help you to boost profits and keep your clients happy like never before. Consider the following:
When used in collaboration with Facebook advertising, online booking can help to boost your salon revenue. But this needs to be planned and managed effectively. Try to plan your promotions around three months in advance so that you always know what is coming up and you can prepare accordingly.
Here are some incredible ideas for spring and summer promotions based on key events happening during this time.
Running half term promotions is a great way to capture the attention of parents. They’re already run off their feet, so taking the stress out of arranging haircuts for the kids will be a huge help
Run a promotion targeting parents of school-age children living in your area. Highlighting your online booking function can help busy parents to book at a time that is convenient for them.
Creating a colouring station to keep the kid occupied and get in touch with local charities to see how you can give back to the community.
Give something back to your community by offering midwives a pampering package for a great price. You can even extend your promotion to all NHS staff if you wish.
Target NHS staff with a promotion offering an ultimate pampering package. As NHS staff often work shifts, you could honour the price for a week or two after the 5th of May.
Start a charity collection for your local maternity unit. Put together a retail package of pampering items that customers can purchase for themselves, or as a gift.
This day is all about celebrating friendship. Offer group booking promotions and a free glass of bubbly on arrival. If you offer other services like spray tanning, manicures and pedicures, you can bundle treatments together.
Target young women in your area with a “bring a friend” promotion. Offer a free conditioning service when they book with a friend. Or bundle together treatments for an ultimate pampering package.
Stock up on the fizz and make sure your visual merchandising is up-to-scratch. Offer a retail package to encourage visitors to buy a gift for them and a gift for their friend.
When marketing to men, you should remember that 44% of men will tell their friends about the positive experiences they have had with businesses. This is why social campaigns can be hugely effective.
Target men with an organic campaign encouraging them to tag their best friend to win a hot towel shave for them and their friend. This can hugely boost your organic reach on social media without spending a thing. It can also boost your likes on Instagram and Facebook.
Alongside this, run a promotion for 3 for 2 on men’s retail products to encourage walk-ins. Selling your products on Facebook is a great way to boost revenue, but only if shipping these products isn’t too time-consuming.
Run an evening event with whiskey tasting and an introduction to male grooming. Facial hair is big business at the moment, and men will respond well to an event where they can learn to keep their beards in tip-top condition.
Seasonal promotions are only as strong as the systems behind them. Make sure your salon is ready to capture every booking with ease. Request a free demo of Salon Iris today and see how our all-in-one software can help turn clicks into confirmed appointments—seamlessly and stress-free.
